Football Badges by Memory

How accurately can football fans draw six Premier League badges from memory?

Premier League football badges are not only iconic emblems of a club’s history; they are also instantly recognisable brands on the world sporting stage.

From the red devil of Manchester United to Liverpool’s iconic liver bird and Tottenham’s proud cockerel, club crests tell a unique story of the roots of English football and the journey taken by each team from local league to global corporate entity. And of course, each provides an inimitable identity that emblazons club grounds, highly sought-after kits and a myriad of sporting memorabilia to boot.

Lovers of the Beautiful Game will be used to seeing those logos splashed across TV screens – or perhaps in person - every single week, but how well can they remember each crest, and would they be able to easily recall them from scratch? We decided to find out.

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To test the nation’s football badge knowledge, we challenged 100 fans to draw the logos of six top Premier League clubs from memory alone. Each logo was graded on a range of stylistic points – from the colours and shapes used, to the fonts, wording and consideration around specific details, alongside overall impression.

We analysed the results to discover which badges stick most firmly in our heads, and which are stuck in the dressing room.

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Summary

We set out with the aim of exploring how well football fans could recall the badges of six Premier League clubs from memory. Overall, we found that the majority of participants were able to draw the correct colour but, as expected, most people fell down on the finer details – with an average of just 11% of drawings scoring highly on elements such as motifs, symbols and wording.

And, although football enthusiasts will no doubt see these crests on a weekly, if not daily, basis, we discovered a blind spot when it comes to remembering the key details of their makeup. Just three of the 600 drawings we analysed achieved a perfect score of 25/25, with an average score of 13.5/25 across the board.

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