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On top of his $76 million in earnings on the pitch, Neymar earned an additional $19 million when he dropped his contract with Nike to become a brand ambassador for Puma and a signature version of its King Shoes. Epic Games introduced Neymar into Fortnite with an in-game skin and began a competition for players to win a pair of his shoes.

Stephen Curry split his 2022 earnings fairly evenly between on-field earnings, standing at $45.8 million, and off-field earnings, standing at £47 million. Curry earned the highest NBA salary this season and is still due a significant raise after signing a four-year extension. Curry has a new FTX endorsement deal and has dived deeper into blockchain, releasing a collection of NFTs featuring his sneakers.

Kevin Durant has become his very own media mogul with Boardroom and Thirty Five Ventures. He was also an executive producer of an Oscar-winning short film, Two Distant Strangers, and he bought a stake in MLS’s Philadelphia Union. When Uber bought Postmates, Durant will have cashed in a healthy sum having invested roughly $1 million in the startup back in 2016.

Despite suffering from a knee injury for most of last year and earning very little from any tennis matches, Federer was still able to pull in an impressive $90 million and take the seventh position for highest-paid athlete of 2022. Roger’s 2022 income came mainly from his sponsorships with big brands such as Rolex, Credit Suisse, and fashion brand Uniqlo.

Canelo Alvarez earned $40 million plus from both of his pay-per-view victories last year. Outside the ring, Alvarez owns a taco restaurant in Mexico which he plans to expand over to California, benefits from a lucrative partnership with Hennessy, and is also planning to launch a chain of gas stations. In partnership with Matchroom Boxing and DAZN, Alvarez’s Canelo Promotions is putting together a series of fights in Mexico next year.

After winning a seventh Super Bowl title, the Tampa Bay Buccaneers quarterback, Tom Brady, signed endorsement deals with Christopher Cloos and Fanatics while also collecting massive paydays as a speaker on the virtual circuit and as a commercial pitchman. On top of his wellness brand TB12, Brady recently launched a film production company and an NFT platform.

Giannis Antetokounmpo is the only member of this year’s top ten highest paid athletes still in his 20s. Antetokounmpo signed the NBA’s largest contract by total value to date, a five-year, $228 million contract. Another athlete dipping into blockchain and NFTs, Antetokounmpo has signed a licensing deal with NFT platform NFTSTAR. He has also added WhatsApp and Google’s Pixel 6 phone to his endorsement portfolio and will soon be able to watch his very own life story on the big screen with the release of the biopic Rise.

Over 2021, Kylian Mbappe earned $28 million on the field and an additional $15 million off the field. Mbappe has partnered with brands including Nike and Hublot. In 2020, EA Sports picked Mbappe as the cover of "FIFA 21," making him one of the youngest player’s ever to be the brand's solo cover. Kylian Mbappe has also released a graphic novel, Je m'appelle Kylian, aimed at inspiring kids to chase their dreams.